digital marketing

5 proven impacts of AI in digital marketing

According to the 2020  Deloitte global survey  of early AI adopters, AI applications are prominently centered around marketing-oriented goals. Specifically, objectives such as enhancing products and services, fostering innovation and nurturing custome…

New to social media marketing Here is what should you know

Social media marketing (SMM) is a form of digital marketing that utilizes social media platforms to promote a product, service, or brand. It involves creating and sharing engaging content, building relationships with followers to achieve specific mar…

What is digital marketing and its types

You open YouTube, Instagram or Facebook or any website.  How many ads did you see? Were you interested in that ad or did you just skip it? There are many ads that you stumble upon in everyday life. These are examples of digital marketing. They are sho…

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